This crowd‐sourced project was developed by passionate students whose lives revolve around food and sustainability, by spirited visitors and curious travellers, and by food production operators and experts in the alimentary field. WikiExpo lives thanks to those who desire to create, curate and record global knowledge generated at Expo, and to enrich the platform with content they consider relevant and engaging.More about the project
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GET INTO THE CONTENT MINDSET.
Take a deep breath; inhale for five, exhale for five. Raise your hands up the sky and stretch up onto your tippy toes, feel your body lengthen. Roll your shoulders back five times; roll your wrists in an easterly direction seven times. Do ten jumping jacks. Ok you should be there now. Content should be flowing through your veins and seeping into the crevices of your inner cerebrum. Do you feel it yet? Can you sense an idea coming into being? Are words dancing across one lateral hemisphere and leaping towards the other? Good. You are ready to write.
DON’T BE DANTE, JUST BE USEFUL.
Unfortunately we can’t all be literary masters. Most of us just don’t have the finesse, romantic wit or intellect to turn our content into an art form. So let’s be clear, we aren’t seeking The Divine Comedy Part Two.
Leave the theological niceties to Alighieri and think about this instead “Is my content useful? Does it solidify knowledge fashioned at Expo?” If the answer is yes, you’ve done your job.
ADD VALUE TO YOUR CONTENT.
We want you to be content curators as well as aggregators. You need to add your own perspectives and context to the curation process. How is your content unique? Can you provide a technological point of view? Can you insert an historic anecdote?
BE GENUINELY HELPFUL AND WRITE WITH SPECIFICITY.
Your content will be far more helpful if you’ve taken the time to think of specific angles, scenarios, and examples that relate to your reader. Give your selected topic a specific angle and focus on making it educational. Do you write about urban farming? Perhaps you have had your own experience with managing a community garden? Come at the topic from this angle.
CONDUCT AN INTERVIEW.
Whilst exploring Milan Expo you will most likely come into contact with a series of industry experts, perhaps unknowingly. Don’t be afraid to get chatting, pull out the notepad Sherlock Holmes style (pipe is optional), and conduct a mini interview. The information collated gives an added edge to your content and exposes your readers to a new perspective. The interviewee’s ideas will also be voiced to new audiences.
USE SIMPLE ANALOGIES TO EXPLAIN COMPLEX CONCEPTS.
Milan Expo is a minefield of content related to the realm of food, nutrition, sustainability, science and technology. If you are researching a complex topic such as ‘precision agriculture’, and share concepts with people who aren’t subject matter experts, consider introducing relatable analogies that explain things in terms they can understand.
TELL YOUR STORY VISUALLY.
We know that not everyone is a wordsmith, and the thought of putting fingers to keys can be scary. WikiExpo allows you to also upload visual content to tell your story. Have you captured great photos or a video of an event? Post it! As the saying goes… a picture is worth a thousand words.
CREATE TWEETABLE FACTS.
Whilst capturing and logging content, be sure to simultaneously compile a list of statistics that can be tweeted. This strategy creates multiple entry points and allows WikiExpo contributors to re-tweet facts they find most interesting. Be sure to tweet to @Foodinpro or @Ffoodinstitute and remember to use the hashtag #wikiexpo. This will boost the sharing potential of the content created.
SHARING IS CARING.
This entire project is based on collaboration. Invite your friends to feed WikiExpo with their knowledge, anecdotes and information. The more participants and international perspectives we have, the richer the content will be. Share your experiences on social media and drop us line with questions, suggestions, constructive criticism or simply a friendly ciao bella!
A COFFEE A DAY KEEPS THE DOCTOR AWAY.
Ok, so that’s not really how the saying goes… and we definitely aren’t here to heighten your caffeine habit. BUT… Milan Expo is an overwhelming place. A little jolt of java is said to increase memory alertness and elevate mood. Bottoms up!